David J. Celone (the director of annual giving and alumni services at the Tuck School of Business at Dartmouth).
People from countries all over the world wonder why higher education organizations, indeed many not-for-profit organizations, in the United States have such remarkable perpetual and renewable sources of funding from their alumni and membership.
I like to take a slightly more Euro-centric view of these annual giving programs so common among American not-for-profits, instead calling them “perpetual giving programmes.”
As a result of tax laws that favor philanthropy in the United States, Americans receive tax benefits when they give to any organization that is recognized by the Internal Revenue Service as a 501(c)3 not-for-profit organization. That is to say, any organization that has applied for and received the IRS non-profit status of 501(c)3, a reference to the U.S. Internal Revenue Code section that recognizes organizations that do charitable work, may accept gifts from donors and receipt them. Donors receive a federal income tax deduction for their charitable giving. In addition, there are other tax-wise giving vehicles that encourage philanthropy such as tax deductions for charitable gifts of stock held for more than one year allowing the donor to take a tax deduction for the full fair market value of the stock donated while foregoing any capital gains taxes otherwise required to be paid if the stock was sold on the open market. Gifts of stock, in a way, provide donors of appreciated stock with a double tax benefit when compared to a straight charitable gift of cash.
It would appear that European charities could not possibly compete with their U.S counterparts for charitable gifts as a result of the favorable tax laws that exist in the U.S. However, I would like to offer an opinion that would suggest exactly the contrary.
As it turns out, tax laws do provide a strong incentive for Americans to make charitable gifts of cash and stock. There are also other types of giving vehicles in the estate planning realm that offer attractive tax advantages, but I will leave that discussion for a future article. Suffice it to say, that while there are these tax incentives available to Americans, there is a strong argument in favor of charitable giving by Europeans even without tax-based incentives.
Giving to higher education in the U.S., particularly among the Ivy League schools (Brown, Columbia, Cornell, Harvard, Dartmouth, Harvard, Princeton, University of Pennsylvania, and Yale) is akin to a religion among many alumni....
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