Urs Müller, Ulrich Linnhoff and Bernhard Pellens discuss the development of their award-winning ESMT case on Borussia Dortmund.
About the case
In its 100th year of existence in 2009, Borussia Dortmund (BVB) was the only German soccer club listed on the stock exchange. With three days to go before the annual shareholders' meeting on 24 November of that year, the club's managing directors, Thomas Tress and Hans-Joachim Watzke, went through the year-end figures one more time. Although the situation had improved since 2005 when the club was on the brink of insolvency, the closing accounts once again showed a negative net income. After nine years as a publicly traded company, the BVB had to report its fifth loss, this time for 5.9 million euros, which added up to a cumulative loss of more than 145 million euros. After the passing of a century, many stakeholders were concerned about the way forward. What was the organisation's purpose? What was more important, finally making a profit and meeting shareholders' expectations, or playing for the fans and the club's honor? What could the managing directors offer to their shareholders, who had seen the value of their shares drop from 11 euros at the IPO to less than 1 euro in November 2009?...
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one of the following: 1) Add convenience. Banking apps, for example, let people pay their bills online, and airline apps let them check in and monitor the status of their flights. 2) Offer unique value. In South Korea, commuters can use an app to order groceries while waiting for their trains. 3) Provide social value. Apps on Facebook and other sites let users send gifts to their friends. 4) Offer incentives. Apps that give away mobile minutes, for instance, can entice customers. 5) Entertain. Red Bull and other companies have devised popular games focused on their brands. "Mobile advertising" is often a hollow phrase, but mobile apps can enable marketers to communicate with consumers in a format that enhances their lives and offers long-term value.
Presentation of the outstanding contribution to the case method
Peter Killing received the ecch Case Award for outstanding contribution to the case method from Richard McCracken, ecch Director, at a special presentation at IMD on 3 May 2013. IMD professors Anand Narasimhan and Kamran Kashani also spoke at the ceremony and gave an insight in to why they believe Peter is such a worthy winner of this award.
In Great Minds in Management, Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of the gestation of these theories.
The result is not only an ambitious and original panorama of the key ideas in management theory presented by their originators, but also a unique collection of reflections on the process of theory development, an area which to date little has been written about by those who have actually had experience of building theory.
In their concluding chapter, Ken G. Smith and Michael A. Hitt draw together some common themes about the development of management theory over the last half a century, and suggest some of the conclusions to be drawn about how theory comes into being.
Chris Argyris, Albert Bandura, Jay B. Barney, Lee R. Beach, Kim Cameron, Michael R. Darby, Robert Folger, R. Edward Freeman, Michael Frese, J. Richard Hackman, Donald C. Hambrick, Michael A. Hitt, Anne S. Huff, Gary P. Latham, Edwin A. Locke, Henry Mintzberg, Terrence R. Mitchell, Richard T. Mowday, Ikujiro Nonaka, Greg R. Oldham, Jeffrey Pfeffer, Lyman W. Porter, Denise M. Rousseau, W. Richard Scott, Ken G. Smith, Barry M. Staw, Richard M. Steers, Victor H. Vroom, Karl E. Weick, Oliver E. Williamson, Sidney G. Winter, and Lynne Zucker
...The Pacific Alliance, as the group calls itself, is “the most exciting thing going on in Latin America today”, according to Felipe Larraín, Chile’s finance minister. Some outsiders think so, too. Costa Rica and Panama want to join; Canada’s prime minister, Stephen Harper, and his Spanish counterpart, Mariano Rajoy, have said they will attend the Cali meeting as observers...
The Pacific Alliance (Spanish: Alianza del Pacífico) is a Latin American bloc formally launched on 6 June 2012 in Chile's Paranal Observatory at the organization's fourth summit. It groups Chile, Colombia, Mexico and Peru. The four nations of the Pacific Alliance represent about 36% of Latin America GDP, and if counted as a single country they would be the ninth largest economy in the world. According to information from the World Trade Organization (WTO), the countries of the Pacific Alliance together exported about U.S.$ 445 billion in 2010, almost 60% more than Mercosur (the main economic bloc in Latin America) exported in the same year.
A new preliminary report (PDF, 18 pages) on the situation facing Syrian refugee students and scholars, based on fieldwork in Jordan, finds that displaced students are deterred from entering Jordanian universities by higher tuition, fees, and living costs that put the country’s universities “out of reach for all but a small elite of Syrian refugee students,” as well as by a lack of official travel documents or academic transcripts. Syrian academics also find few opportunities in Jordan’s universities. Recommendations outlined in the report include the mobilization of international donors in support of a consortium of Jordanian universities committed to educating Syrian students, the development of a program to support Syrian students continuing their studies in other Arab countries, and the creation of short-term research fellowships for scholars in Jordan and the greater region...