Via @Columbia_Biz, June 29, 2012
Planetary Economics, June 26, 2012.
Global economic growth and sustainability can -- and should -- go hand in hand, argues Geoffrey Heal, who here offers, in the keynote address prepared for the Rio+20 sustainability summit, four crucial steps to building long-term fiscal and environmental prosperity.
(Topics: Business Economics and Public Policy, Leadership, Organizations, Social Enterprise, Strategy.)
Pay full costs, including external costs...
Tightly define property rights...
Recognize the economic value of nature...
Move beyond GDP as a measure of economic performance...
Geoffrey Heal is the Donald C. Waite III Professor of Social Enterprise in the Finance and Economics Division and a Bernstein Faculty Leader at the Sanford C. Bernstein & Co. Center for Leadership and Ethics at Columbia Business School. Professor Heal’s forthcoming book, Whole Earth Economics, expands on the four steps he offers here to remedy the shortcomings of the market economy and ensure long-term economic and environmental prosperity.
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