Preparation for a career in sports marketing or management is similar to preparation for any professional career. Typically, the more education, the better.
MBA Preferred
According to a 2004 Turnkey Sports Poll that surveyed 400 sports industry executives, a traditional Master of Business Administration is the favored degree by executives in pro and college sports when hiring a senior executive. But, a variety of degrees received votes:
- Traditional MBA, 41.4%.
- Law degree, 18.5%.
- Sports MBA, 16.7%.
- Undergraduate business degree, 17.9%.
- No response, 5.6%.
Of those executives polled, just 19.8% had a sports-specific college degree while 78.4% did not. (1.9% did not respond.) ...
(Incidentally: Last minute applications to http://master-sports.ie.edu)
Download "The Changing Face of Sports Media January 2010" (PDF 16 pages) (very quick signup) from:
http://en-us.nielsen.com/main/insights/reports
Other Nielsens Sports ratings and rankings
Television ratings Week of January 25, 2010 (NFL PRO BOWL No1 on Cable)
Super Bowl XLIV: Battle for Media ROI As we gear up for Super Bowl XLIV, consumer expression and cross-platform integration have created a powerful dynamic hovering over the largest single-spot ad spend on record. This webinar will take an in-depth look at measuring the impact of paid, blended and earned media through the lens of the Super Bowl, and also how brand advertisers can create higher degrees of engagement and conversation around their campaigns.
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