Innovation & Entrepreneurship (by Peter F. Drucker)

Book on Amazon ( published1985):

Peter Drucker's classic book on innovation and entrepreneurship

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

About the Author

Peter F. Drucker is considered the most influential management thinker ever. The author of more than twenty-five books, his ideas have had an enormous impact on shaping the modern corporation. Drucker passed away in 2005.

From http://homepage.mac.com

• Innovation & Entrepreneurship (by Peter Drucker)
  • Preface
    • Entrepreneurship is a means to an end
  • Introduction: The entrepreneurial economy
    • Shifting Composition of the Economy
    • Early stages of a major technological transformation
    • Where did the new jobs come from

These low-tech businesses are examples of a new technology

• Application of knowledge to human work
• Entrepreneurial Management
• Most High-Tech still being managed as inventors rather than

Management is making a new America

The practice of innovation

• Systematic Entrepreneurship (see below)
• Meaning of Entrepreneurship & Innovation
• Purposeful Innovation & the 7 Sources of Innovative Opportunity
• Sources of innovative opportunity
  • Introduction
  • Sources Within the Enterprise or Industry
  • Changes outside the Enterprise or Industry
  • The Bright Idea
• Principles of Innovation (hard core of the discipline)

The practice of entrepreneurship

• The Entrepreneurial Business (existing)
• The New Venture
• Entrepreneurship in the Service Institution

Entrepreneurial strategies (practices/polices in the market place)

• Introduction
• Strategies that aim at introducing an innovation
  • Fustest with the Mostest
  • “Hit Them Where They Ain’t”
  • Ecological Niches
• Changing Values and Characteristics (creating a customer)
  • The Strategies
  • “But this is nothing but elementary marketing”
• Entrepreneurial Strategy Summary

Conclusion: The entrepreneurial society

• #1 An entrepreneurial society
  • Everything outlives its usefulness
  • Revolutions can’t be trusted
  • Why innovation & entrepreneurship can work
  • What we need is an entrepreneurial society
• #2 What will not work
  • “Planning” is incompatible with Innovation & entrepreneurship
  • “High tech entrepreneur by itself
  • There must be economy full of innovators & entrepreneurs
• #3 Social Innovations needed (2 examples)
  • Policy to take care of redundant workers.
  • Systematic abandonment of outworn social policies.
• #4 The New Tasks
• #5 The Individual in Entrepreneurial Society
  • Individual face a tremendous challenge
  • Need for continuous learning & relearning
  • The assumptions about learning in the traditional society.
  • In the entrepreneurial society.
• Modern Welfare State is dead

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