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Friday, 28 September 2007



I've seen a few posts on this blog about attracting younger students to business school. I can hardly imagine that is a problem. What about courting older students? The post 30 crowd? Obviously it is a harder sell to someone more established in their career, but I wonder what message you are sending when the you strive to demonstrate a better value proposition simply by looking for applicants with a lower opportunity cost. That suggests that even the staff of some schools question the value proposition of their program. How many recruiters are complaining that there aren't enough MBA grads under 27? Every poll I've seen regarding this suggest that employers would prefer MBAs with more experience, not less.

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