"CREATIVITY is thinking up new things. INNOVATION is doing new things", Theodore Levitt.
Theodore Levitt Dead at 81, June 29, 2006, Business Week.
HBS Dean: (source Blog sits at)
"Theodore (Ted) Levitt, a legendary figure in the field of marketing, died early [Wednesday] morning at his home in Belmont after a long illness. He was 81. Ted joined the HBS faculty in 1959, was named the Edward W. Carter Professor of Business Administration in 1979, and retired from the faculty in 1990. During his tenure, he served as an editor of the Harvard Business Review and as head of the marketing unit, among other responsibilities. He was an extraordinary researcher, teacher, and writer, and a mentor to generations of scholars here at the School."