Demonstrating that Think in the Next affects real-world management issues, Magali Delmas, professor of management at UCLA Anderson and the UCLA Institute of the Environment, and her collaborator, University Paris-Dauphine’s Sanja Pekovic, have won the 2013 inaugural Research Impact on Practice Award. The award, presented by Ontario-based Network for Business Sustainability at Western University’s Ivey Business School and the Organizations and the Natural Environment Division of the Academy of Management, recognizes the researchers’ work on environmental management systems.
It turns out, companies that adopt environmental systems have a 16 percent higher labor productivity rating than firms that don’t.
"Adopting green practices isn't just good for the environment," Delmas told UCLA Newsroom. "It's good for your employees and it's good for your bottom line. Employees in such green firms are more motivated, receive more training, and benefit from better interpersonal relationships. The employees at green companies are therefore more productive than employees in more conventional firms."
The study, based on a survey of 5220 French firms, was published September 10, 2012 in the online version and the February 2013issue of theJournal of Organizational Behavior.
“Essentially, understanding a company’s corporate culture is key to understanding its behaviour in relation to its sustainability. Basically the more transparent you are, the more trusted you will be. And it’s clear that the more sustainable you are, the more you will reduce your risk exposure in the market.” – Alberto Andreu, Head of CSR & Reputation for Telefónica
EMG recently caught up with Alberto Andreu, Head of CSR & Reputation for Telefónica, to find out more about his company’s journey…
Telefónica was recently ranked by Newsweek as one of the top 15 green companies in the world, with an excellent rating on transparency. What are the key milestones or pillars that a company has to have in place to be able to excel?
One of the key things to remember about Telefónica is that we began this sustainable journey some 12 years ago. This means we have been thinking, working and taking leadership on these issues for a much longer time than many other players in the market.
What we did at the outset was to identify where the risks which would affect our sustainability and reputation were in the company. This was a very important thing to do. We spent almost a year on this, creating a ‘risk map’ for the entire company: looking at strategy risk, marketing risk, operational risk, human resource risk and others.
In doing this, we realized that those risks that related to corporate reputation and corporate sustainability seemed to fall between a number of different departments. No single department was taking ownership for this risk; and when risk has no owner, you have a problem. This was a key discovery for us in turning around our thinking on sustainability.
The second milestone was defining the company’s sustainability goals, and developing a global plan to communicate these internally. We defined our core pillars of sustainability in a report which became an important communication tool to show the comprehensive internal policy, internal procedure and internal auditing of our CSR activity. This was key to help us gain our reputation on transparency.
The third milestone came in 2006 when the Board of Directors created a committee, run by independent board members, to track and follow everything within the company relating to reputation and corporate sustainability. The fourth milestone was stakeholder engagement. We worked very closely with the CSR committee representatives so that we could continue to understand all the requirements of sustainability in order to further the improvement of our ongoing CSR reporting and policy development.
The fifth milestone came with the international recognition we received for our CSR activity. While we are a Spanish company, we are well aware that we are also a global company with locations across Europe and Latin America. Projects such as The Carbon Disclosure Project and our involvement with the UN Global Compact have been instrumental in our achieving these results.
Finally, in my mind the sixth most significant milestone for Telefónica has been what we are doing in relation to social innovation in business. We started our journey by identifying risk, but now we are trying to create social ecosystems to help the business create more partnerships.
Essentially, understanding a company’s corporate social culture is key to understanding its behaviour in relation to its sustainability. Basically the more transparent you are, the more trusted you will be. And it’s clear that the more sustainable you are, the more you will reduce your risk exposure in the market.
A school focused on Management of Technology and Innovation
As a founding member of GIANT, Grenoble Ecole de Management will leverage its long history of academic leadership in technology and innovation to spearhead GIANT's center of excellence in Technology and Innovation Management.
GEM: Founded by businesses to fuel advancements in technology and innovation
Grenoble Ecole de Management was founded in 1984 at the request of forward -looking companies—Bull, Caterpillar, Hewlett-Packard, and Merlin-Gerin— operating in the Grenoble area.
Grenoble Ecole de Management quickly moved beyond the scope of a typical business school, making forays into technology and science...
GIANT members have launched two initiatives to help campus researchers better understand the procedures involved in certain EU research and innovation programs and prepare their applications. These are just two in a growing number of services that the campus now offers to encourage cooperation and leverage expertise. These most recent initiatives focus on European Research Council (ERC) grants and the new Horizon 2020 Framework Programme. In both cases, GIANT is bringing in outside experts to ensure researchers benefit from an effective service and fully understand all the subtleties of these programs.
Support for obtaining ERC grants
The ERC is a pan-European organization aimed at improving recognition, creativity, and effectiveness in the field of leading-edge European research. Following a competitive peer review process, the best researchers receive funding to conduct their research activities in Europe. Grants are awarded to projects led by both novice and experienced researchers, of all origins—the sole selection criteria is excellence in science.
To help improve candidate researchers’ chances of obtaining an ERC grant, GIANT sponsors training days given by a consulting firm. Candidates having participated in this training are invited to contact the firm once they have prepared their applications so that they can be proofread before submission. Candidates also benefit from personalized interview preparation in the presence of consultants and previous grant recipients.
In parallel, GIANT has launched a support service to answer any questions candidates may have and help them prepare applications (analysis, proofreading, etc.). The cost of training and assistance in preparing applications is covered by the GIANT Innovation Campus...
World Environment Day is an annual event that is aimed at
being the biggest and most widely celebrated global day for
positive environmental action. World Environment Day activities
take place all year round and culminate on 5 June annually.
WED 2013 is being hosted by Mongolia, a country that has been
prioritizing a Green Economy shift across its big economic
sectors such as mining and promoting environmental
awareness among youth. Its government is determined to
meet these challenges and seize the opportunities of a lesspolluting and more-sustainable future.
Message of the United Nations
Secretary-General Ban Ki-moon
We live in a world of plenty, where food
production outstrips demand, yet 870
million people are undernourished and
childhood stunting is a silent pandemic.
To create the future we want, we must
correct this inequity.
We must ensure access to adequate
nutrition for all, double the productivity of
smallholder farmers who grow the bulk of
food in the developing world, and make
food systems sustainable in the face of
environmental and economic shocks. This
is the vision of my Zero Hunger Challenge,
launched last year at the Rio+20 UN
Conference on Sustainable Development.
Seven global organizations, including IMD business school, are launching today the world's first practitioner's guide to sustainable sourcing of agricultural raw materials. The guide is an open source innovation tool that captures, in a single document, real-life best practice and experiences from global corporations within a strategic, business logic-focused framework. It empowers managers by providing a user-friendly step-by-step roadmap to building and rolling out sustainable agriculture sourcing strategies effectively. Download the guide (PDF, 79 pages)
Climate change, increasing pressure on natural resources and continuing poverty and social inequity are affecting crops and water supply globally. As the food & beverage industry is the world's biggest purchaser of agricultural raw materials, this is a significant industry risk. For a secure, safe and increasing supply, crops must be grown and sourced in a sustainable manner taking full account of environmental, social and economic considerations. Doing this effectively calls for changes in managerial mind-sets and specific knowledge and skillsets.
To help companies convert these risks to business opportunities, a unique collaboration between seven high profile organizations has led to the production of the guide. The guide pools knowledge and resources, but collaborative outreach will also be an important part of assuring its impact. The collaborating partners are: the Sustainable Agriculture Initiative (SAI) Platform, the CSL Learning Platform of IMD's Global Center for Sustainability Leadership (CSL), the International Trade Centre, and the Sustainable Trade Initiative. Furthermore, BSR, the Sedex Information Exchange and the Sustainable Food Laboratory also contributed to the development of the guide and are supporting its outreach...