One of several books: www.amazon.com/Chip-Heath
"Decisive..." October 31, 2011 - We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. He is the co-author, along with his brother Chip, of two New York Times bestsellers: Made to Stick: Why Some Ideas Survive and Others Die and Switch: How to Change Things When Change Is Hard.
A graduate of the University of Texas and Harvard Business School, he lives now in Raleigh, NC.
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes.