Do you want to become an excellent stock market trader? Join invoost – an IE Start-Up! IE IMBA blog, September 20, 2012 A start-up which recently won IE Business School Venture Day and Madrid Emprende Go contests
The team behind the scenes:
Do you want to become an excellent stock market trader? Join invoost – an IE Start-Up! IE IMBA blog, September 20, 2012 A start-up which recently won IE Business School Venture Day and Madrid Emprende Go contests
The team behind the scenes:
Issue Volume 33, Issue 10, pages 1115–1134, October 2012
We examine how new biotechnology firms (NBFs) select pharmaceutical firms as R&D allies as a function of value creation and value appropriation considerations. We develop a theoretical framework to understand partnering decisions accounting for both, a potential partner's ability as well as incentives to appropriate and create value within an R&D alliance. Our empirical findings show that NBFs are more likely to ally with pharmaceutical firms with the ability to create value, as long as these firms have the incentives to use their skills to create rather than appropriate value. Our study highlights the double-edged sword nature of value creation skills and provides a deeper understanding into the contextual factors that determine when potential R&D partners will perceive such skills as increasing appropriation risks.
Copyright © 2012 John Wiley & Sons, Ltd.
For the first time, the annual international conference on “Reinventing
Higher Education” gave prominence to the rapidly transforming Arab
world. Changes in the higher education landscape – driven by new
technologies, shifting global forces and funding cuts – were other
The event took place from 22-23 October at Madrid-based IE University, which is a private non-profit business owned by the Instituto de Empresa SL.
“The idea is to look at the university as a whole from all angles, and try to suggest reforms for the future, for the better,” said Santiago Iñiguez, president of IE University and chair of the conference.
He pointed out that the Arab world comprises more than 400 million people in 22 countries and is experiencing profound transformation. It was significant, he said, that this change “is being supported by both public and private institutions, including individual philanthropists”.
“Philanthropy has been increasing in the Arab world, as 40- to 50-year-olds who, for example, have been very successful bankers, saw that guys of 18 were willing to give their lives for change and then thought, ‘What can I do?’” said Salah Khalil, director of the Alexandria Trust, which contributes to restoring world-class standards in education across the Arab region. (DeansTalk, October 23, 2012)
“Everyone was really excited about the Arab Spring but the reality of the situation is that we need an ‘Educational Spring’,” said Khalil.
“This is because ‘perverse institutionalism’ persists in the Arab world, whereby an organisation, whether it is a mosque or a university department, is set up to do something – and it does the exact opposite. Our biggest challenge is to create structures that can change this.”...
The Venture Days are IE Business School´s international investor forums where the school´s best start-up projects are showcased to an audience of local and international investors.
The Other Side blog, "A special marriage", October 22, 2012
Before Professor of Strategic Management Caterina Moscheri gives an address on corporate governance at a conference being held at Judge Business School in Cambridge, we have agreed to shoot this video about a “Special Marriage”.
8 a.m. We don’t have much time before she is due to speak, but on the plus side we are very pleasantly surprised to find that despite a horrendous weather forecast, the sky is blue and the sun is shining. So England 1, rest of the World 0. As Shakespeare said, “Something is rotten in the state of Denmark”.
this video Professor Moscheri talks about one of the subjects of her
research, (cross-border) Mergers and Acquisitions (M&As) (in Europe in the decade before the economic crisis), and takes us to a rugby
pitch, King’s College…
By the time we finish, the sky is gray and threatening rain. So now it’s England 1, rest of the world 1.
Finita la Comedia!!!
Professor Moscheri is fluent in several European languages, and runs almost every day.
P.S. Did you know that Pink Floyd is a Cambridge Band? Also she recommended an excellent film, “Moneyball”. You should try it!!!
Busuu – the language learning community offering largely free audio-visual online courses – has been boostrapping away relentlessly for a few years and only last year raised an Angel round from FON-founder and serial entrepreneur Martin Varsavsky. So while US-based Livemocha spent $14 million in VC getting to around 12 million members, Busuu stuck to its knitting with its free to access platform. It now claims to have more than 25 million users in over 200 countries and says it’s growing at a rate of 40,000 new members per day. That strategy appears to have paid off, as it’s now closed a Series A investment round of €3.5 million from PROfounders Capital and private investors. PROfounders Capital investment partner Brent Hoberman – lastminute.com co-founder and serial entrepreneur – joins the start-up’s board of advisers...
IE's Monika Hamori on the T50 radar. Probably the best b school researcher in the HR field. read her latest HBR article:
"Why Top Young Managers Are in a Nonstop Job Hunt", Harvard Business Review, July/August, by Monika Hamori, Jie Cao, and Burak Koyuncu.
You might suspect that your best young managers are looking for a better gig—and you’re probably right. Research shows that today’s most-sought-after early-career professionals are constantly networking and thinking about the next step, even if they seem fully engaged. And employee-development programs aren’t making them happy enough to stay.
We reached these conclusions after conducting face-to-face interviews and analyzing two large international databases created from online surveys of more than 1,200 employees. We found that young high achievers—30 years old, on average, and with strong academic records, degrees from elite institutions, and international internship experience—are antsy. Three-quarters sent out résumés, contacted search firms, and interviewed for jobs at least once a year during their first employment stint. Nearly 95% regularly engaged in related activities such as updating résumés and seeking information on prospective employers. They left their companies, on average, after 28 months.
And who can blame them? Comparing the peripatetic managers’ salary histories with those of peers who stayed put, we found that each change of employer created a measurable advantage in pay; in fact, a job change was the biggest single determinant of a pay increase...
How Europe is rocking the startup world, Fortune, August 14, 2012
Young Euros used to happily settle for life-long government or corporate jobs. European tech entrepreneur Martin Varsavsky explains how the crisis has changed all that.
Interview by Jack D. Hidary, contributor
FORTUNE -- Martin Varsavsky is one of Europe's leading technology entrepreneurs. He recently spoke to Fortune about startup trends in the UK and Europe, his take on Facebook (FB), David Cameron's startup initiative, US venture capital and other tech business. Varsavsky started Jazztel, Spain's second-largest telecom firm and Ya.com, now a division of France Telecom. He is currently the CEO of FON, a company which he founded. Investors include Google (GOOG), BT, Index Ventures, Atomico, and Sequioa.
Martin, how vibrant is the startup tech scene in Europe? Where are the bright spots and what are the challenges? Quite a number of European tech startups are expanding globally including Spotify, Rovio, Hailo, Fon, Oanda and others, following in the footsteps of Skype.
Young people in Europe have traditionally opted for lifetime government or corporate jobs. The European crisis, however, is changing all that. Governments are maxed out in debt and corporate payrolls are shrinking. The three hottest startup cities in Europe right now are London, Berlin and Stockholm but there is startup activity all over the map...
Santiago Iñiguez (Wikipedia entry) is dean of IE Business School.
Comment online: www.ft.com/soapbox
Asked what type of student they are looking for, most business school deans have the same answer: the best.
It is natural to want the most promising applicants. But are we really talking about and competing for the same group of potential students? At first glance it would seem so, given that the admissions criteria of business schools is so markedly similar – making for a zero-sum game. Each student can only go to one school.
The study, elaborated in collaboration with Banca March, analyses the value creation of family companies quoted on stock exchanges in Europe during the period 2001-2010 using a sample of 2,421 companies with a market capitalization of more than 50 million euros. The results of the of the study leave no room for doubt: family businesses have created more value for share-holders during the period of the study, furthermore contributing to a greater extent in the creation of employment in Europe.
The study of 64 pages is available for download in Spanish. The original IE Entrepreneurship blog post follows:
19 June, 2012, LA CREACIÓN DE VALOR EN LA EMPRESA FAMILIAR COTIZADA EUROPEA
El estudio , elaborado en colaboración con la Banca March, analiza la creación de valor de las empresas familiares cotizadas en Europa durante el periodo 2001-2010 usando una muestra de 2.423 empresas con capitalización bursátil superior a los 50M Euros . Los resultados del estudio no dejan lugar a dudas: las empresas familiares han creado mas valor para sus accionistas durante el periodo de estudio , contribuyendo además en mayor medida a la creación de empleo en Europa.
Acceder al estudio: La creación de valor en la empresa familiar cotizada europea
June 16th "GO BEYOND" IE Business School
Madrid, 10:30 am, in Spanish.
El professor David Bach, IE Business School Dean of Programs will present the new MBA part-time (Global MBA+) specially adapted to you.
IE Business School's Global MBA+ and Executive MBA+ allow you to personalize your MBA experience according to your personal needs.
(MBA50.com) If you read a manual of medicine from as recently as the 1920s, you realize that bloodletting was among the most common medical practices to make patients feel better. We now think of these remedies with horror, as more often than not they made the patients situation considerably worse, if not fatal.
So when we now read some of the advice of financial managers in the ’90s about mortgages and the diversification of risk, the parallel is obvious. So is there a need to reinvent management?
In this interview with Santiago Iñiguez, Dean of the IE Business School in Madrid, he looks at the criticism that business schools have faced for their role in the recent financial crisis, and the need to do better and more relevant research to understand how organizations behave. “This is a science in the making,” he argues, “and business schools need to adjust their curriculum, bring in new knowledge and ways of thinking to meet the demands of society.”
Author of a new book, “The Learning Curve“, Iñiguez prescribes three areas to re-invent business education:...
April 27 (Bloomberg) -- Spanish Economy Minister Luis de Guindos discusses the European sovereign-debt crisis, Spanish banks and the outlook for the economy (ex-IE Business School centre director). He spoke yesterday in Madrid with Bloomberg's John Fraher. (Source: Bloomberg)
www.doingbusiness.org/rankings (2012 is the 9th publication)
Argentina is 113th in the world and Spain 44th.
After the expropriation of YPF from Repsol by the Argentinian government, and if the same criteria are used for the analysis in the report of 2013 as those of 2012, Argentina will worsen its position in the table at the end of this year when the data of Doing Business 2013 will be published, which will be updated or conducted with data of the 1st June 2012.
"Doing Business in a More Transparent World" (2012) (doingbusiness.org/reports)
...Nine years of Doing Business data, together with other data sets, have enabled a growing body of research on how specific areas of business regulation—and regulatory reforms in those areas—relate to social and economic outcomes. Some 873 articles have been published in peer-reviewed academic journals, and about 2,332 working papers are available through Google Scholar...
...Over the past 9 years more than 12,000 professionals in 183 economies have assisted in providing the data that inform the Doing Business indicators...
...In addition, the World Bank Group has been working with a consultative group—including labor lawyers, employer and employee representatives, and experts from civil society, the private sector, the (United Nations) International Labour Organization (ILO) and the OECD— to review the methodology and explore future areas of research...
Moving from the worst one-fourth of nations to the best one-fourth implies a 2.3 percentage point increase in annual growth.)
VIEWPOINT: Professor Ignacio de la Torre – Academic Director, Master in Finance Programs (blog), IE Business School.
Professor Ignacio de la Torre is bullish with optimism in spite of - even because of - the latest financial crises: “This provides us with a world of once-in-a-lifetime opportunities,” he says.
Speaking before a talk entitled Financial History: What Can We Learn from Our Mistakes? – the Director of IE’s Master in Finance Programs outlined the less well-documented ‘glass-half-full’ view of the on-going global financial turbulence.
Financial crises give rise to positive change: “Look at the US - in the 6 years after the banking crisis of the early 1980s the US economy went from being made up of 20% markets and 80% banks – to vice versa.” That was a big, positive change in just six years – brought about by a financial crash. “I’m optimistic about Europe today because countries will finally take on reforms they haven’t looked at in 60 years.”
A big opportunity for positive change for de la Torre is the chance to educate a new generation of socially responsible financiers – something that, in his role at IE Business School, he feels both duty-bound and well-positioned to do. Deciding what and what-not to teach young, soon-to-be influential financiers is a big responsibility and one of the big decisions he has made at IE is to take certain ‘long-term view’ modules – and make them compulsory for every finance student...
...Gayle Allard, a professor of managerial economics from Spain's IE Business School, has this analogy.
"You have the Greek model, or the Irish model," she said. "You can either go kicking or screaming, or you can bite the bullet, like people have done in Ireland."...
Some countries, like the UK can decide whether they do tough austerity or not. But Spain doesn't have that choice," she said.
IE Business Publishing, tiene el placer de invitarle a la presentación del libro: “The Learning Curve"
Escrito por Santiago Iñiguez de Onzoño, que se celebrará el martes 27 de marzo de 2012 a las 19,00 horas.
Presentación del Acto e Introducción:
Diego del Alcázar Silvela, Presidente de IE
- Carina Szpilka, Directora General para España, ING Direct
- Alberto Artero, Director General y Analista Económico, El Confidencial
- Fernando Barnuevo, Presidente de Antiguos Alumnos, IE Business School
- Santiago Iñiguez de Onzoño, Decano, IE Business School y Presidente, IE University
Al finalizar la presentación, se servirá un vino español
Choose Your Own Adventure' at IE
(IE Business School Program combinations for part-time M.B.A. and part-time executive M.B.A. students under the new plan.)
To do so, the school is trimming its part-time catalog from 12 degrees, including M.B.A.s and specialized masters degrees, to just two: the Global M.B.A.+ and the Executive M.B.A.+.
Beginning in the fall semester, students will be able to mix and match online and in-person course formats, choose how often their classes meet and opt for English or Spanish instruction. In all, there will be about 90 unique course combinations.
"Recruiters and corporate sponsors are questioning the one-size-fits-all programs as they seek to develop and recruit experienced talent for specific organizational needs," said David Bach, a strategy professor and dean of programs at IE....
After thousands of programming hours and hundreds of sleepless nights favmonster Beta is ready for you! We want to thank you for your patience and support during all this time.
Favmonster Beta is available for you here
Favmonster Beta runs on Mozilla Firefox and is Facebook connected by now, we will add more compatibility options very soon (Chrome and Safari are on the way!). Meanwhile we strongly recommend you to invite the people you like the most to it. Remember you will need them to make the most of favmonster!
Hope you enjoy it!
The favmonster team
@werelax, @frngg, @juanmaribeltran, @kanedaki, @fuzzyalej, @imontrom
According to Erik Schlie, who runs (Associate Dean of ) MBA programmes at Spain’s IE business school, learning from the mistakes of the past is essential.
The IE programmes encourage participants to “look at certain scandals of the past” in order for them to develop a “broader sense of responsibilities”. Ethics and corporate social responsibility are on the agenda everywhere, with an emphasis on reflective practise.
“I ask participants at the very beginning of the programme: ‘what kind of manager, what kind of person, do you want to be?’,” says Prof Schlie.
For many, this has meant a shift away from the traditional MBA path of a career in the not-so-sustainable financial services industry.
For the current generation, “there is more to care about than getting your next investment banking job,” says Prof Schlie, noting that more and more of his students are seeking careers in not-for-profits and social enterprises
At IE, Prof Schlie runs “change modules”, where students work with real businesses to help them improve their performance.
One of this year’s exercises is to help a Brazilian business, a beauty salon company catering for “base of the pyramid” consumers who live on less than $2-$3 a day. This example is emblematic of another theme in the business education of the future – globalisation.
“The future is more blended, more global,” notes Prof Schlie. Indeed, as well as offering international experience, most good MBA courses include a placement abroad.
Dec. 23 (Bloomberg) on Washington Post -- Fernando Fernandez, a professor at IE Business School, discusses the challenges facing Luis de Guindos, Spain's new minister for economy and competition. He speaks from Madrid with Owen Thomas on Bloomberg Television's "On the Move." (Bloomberg)
(Santiago Iniguez' recent book thelearningcurvebook.com)
European universities should look to the US for a route back to excellence, argues Santiago Iñiguez de Onzoño
Greece was home to the Academy founded by Plato in the 4th century BC, the first Western higher education institution. Bologna in Italy was the cradle of the first university in the 11th century. One millennium later, these two countries, along with the Republic of Ireland, Portugal and Spain, have seen their governments swept away by the current economic crisis. This also implies changes in the future political agendas for higher education, particularly given the significant cuts expected to public budgets. It is very likely that similar reforms and budgetary adjustments will occur in countries such as France and Belgium in the medium term. Inevitably, the economic interdependence within Europe will spread budgetary adjustments to most countries in the continent, including those that stand resilient today.
One of the most severely affected areas of austerity policies will certainly be public education. But, as well as posing threats, times of crisis bring many opportunities that could in fact help to rejuvenate Europe's universities...
#ministrosRajoy El ministro de Economía será: Luis de Guindos
PricewaterhouseCoopers and IE Business School have launched the PwC/IE Center for the Finance Sector, the first of its kind in Spain. The Center will act independently of investment and savings banks and will analyze the challenges facing the Spanish and international finance sector, the future of regulation and monitoring in the sector, and the changes that banks will have to make to avoid further financial crises. Luis de Guindos, former secretary of state for finance, who has links to both IE and PWC, will direct the new Center...
Which thinker has emerged over the last two years with the potential to change the world of theory and practice? The answer to this question posed by Thinkers50 is Lucy P. Marcus, the Anglo-American board chair and non-executive director who challenges conventional wisdom both inside and out of the boardroom.
9 Dec EVENT: Future proofing the board was the topic of a dynamic debate hosted by IE Business School in London last Tuesday night. IE Dean Santiago Iñiguez de Onzoño used the opening line of Dickens’ A Tale of Two Cities to aptly set the scene “It was the best of times, it was the worst of times”.
Chaired by Professor Lucy Marcus, IE brought together a panel of opinion leaders to discuss the evolving role of the board and how boardroom agendas must adapt to our changing times.
Professor Marcus opened the discussion with reference to her belief that the role of modern corporate boards is the juxtaposition of traditional roles and strategic ‘stargazing’. Traditionally boards focus on finance, corporate governance, compliance, corporate risk, etc. Stargazing is where a board focuses on the organization’s strategy - is it robust, resilient and, as the panel put it, capable of responding to Donald Rumsfeld’s “known and unknown unknowns”?
LONDON — It always pays to do your homework. And as Jeremy Bedzow, an M.B.A. student at the IE University in Madrid, can attest, in business school it often pays to volunteer — especially if you are looking for rewards that go beyond the bottom line.
Working with a team of IE students in Madrid, Mr. Bedzow helped Microsoft to develop a model program to provide training in information technology as well as the soft skills required to function inside the corporate world.
Known as ITCAN Academy, a pun on the Arabic word for perfection, itqan, the course recruited 100 university students, all of whom had to be Saudi nationals...
“One of our objectives at IE is to educate global citizens,” Mr. Íñiguez (Dean) said. “We try to instill civic virtue through the whole curriculum. Instead of having a module on ethics, we believe every course, every subject, every professor, should address these issues.”..
“That diversity also needs to be part of the learning process,” Mr. Íñiguez said. “We need to get beyond gender, or the number of passports in the class, and make sure our graduates are genuinely comfortable with different views and different values. We need to help students get rid of their arrogance.”
Dean Dipak Jain "Between them are gaining international intellectual leadership in the sector " (referring to books by
Find out more about IE's International Center for Entrepreneurial Management and how it serves as a hub for all activities related to entrepreneurship such as IE Venture Network.
Strategic decisions deal with the long-term direction of the firm and its main activities, usually the responsibility of the top managers in an organization. Because the firm is the critical unit of analysis in strategy, we need to define what firms are, how they create value, and what their organizational boundaries are in order to understand their overall performance. However, this must be done in a manner that is most useful for strategic analysis and decision making. In other words, we need a theory of the firm for business strategy. Theory of the Firm for Strategic Management integrates and expands key existing theories, like transaction costs economics and the resource-based view, to develop a value-based theory of the firm. This provides a framework to show how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies...
Founded by entrepreneurs in 1973, the entrepreneurial vein runs deep at IE and with our European and CIS alumni. Over 10% of our over 40,000 Alumni go on to launch their own business at some stage in the career and in Europe we are lucky to have some of the most innovative and entrepreneurial Alumni. Here I would like to present some of our very top European Alumni and their businesses.
Jeremy Melul, IMBA 2008 French/English
Jogabo is an easy and social way to play soccer. It is a location aware soccer platform that allows users to organize games, share their plans and discover opportunities to play in their area. The aim is to make amateur soccer “bonito” by connecting soccer enthusiasts, facilitating the organization of games and adding a layer of fun and competitiveness to the beautiful game. We founded Jogabo because we love the beautiful game and we wanted to be able to play all the time, wherever we were in the world. We also love meeting people and we believe soccer is an amazing sport for that.
I worked in innovation and technology consulting at Altran before realizing that life was too short for that and decided to join Grassroot Soccer, an NGO that uses the power of soccer in the fight against HIV/AIDS. I hold a Master in Mechanical Engineering from Stanford University and an MBA from IE Business School, and am also the founder of the European MBA tournament “The Green Laces Cup”.
Alvaro Osle, Executive MBA 2008 Spanish
I set up the company TelCrOSS Consulting S.L. in Spain in 2005 to cover a gap in the market for expert consultants in the OSS domain in the Telecommunications world. One of the reasons I went to IE to study an MBA was to learn the business, strategy, finance and management skills that would provide me with a clear vision and strategy for the company and what I wanted it to be. The market of Operation Support Systems (software that helps big telcos to become much more efficient in the way they run the network) was growing rapidly and there was a scarcity of resources. I used this new company to provide freelance consultancy services on different projects. In 2010 I setup TelCrOSS Ltd in the UK, which is when we started the design and development of a new software utility NetVisio which we are now hoping to sell to big telcos around the world. We have already launched the first version of the product and it’s still early days, but we’re confident we can be successful.
Olga Slavkina, IMBA 2007 Latvian
Back in 2006, I had a well-paid job at a multinational in Brussels, a safe and steady career ahead of me, a highly ranked Master’s degree in International Relations under my belt, and a daughter who had just turned 1. Perhaps not the most common combination of life circumstances that would prompt one to pursue a full-time MBA. And yet, it made perfect sense for me to come to IE and develop my interests in branding, entrepreneurship and the web.
After IE, I moved back to Brussels where I founded SCHMOOZY FOX — a brand and marketing strategy consultancy which is based on my concept of Funky Brands™ — products and services which owe their success to astonishing design and smart brand strategies. I work both with large companies, as well as startups, to help them position, launch and promote their products in real life and on the web. Besides consulting, I write about branding and marketing, and publish a Funky Brand Interviews series on my blog. The Funky Brands™ concept was nominated for the 2011 Accenture Innovation Award, and Funky Brand Interviews will soon launch in film format.
Maxim Kondratyukin , IXMBA 2010 Russian
I have never thought to be an entrepreneur myself. My ideal professional path has always been linked to a career in some large multinational company. I perceived myself as a good manager and poor entrepreneur because of lack of intuition and being risk averse. It was in IE when I started to think that there might be other ways to grow. Starting my own business became a real alternative for me and no longer a taboo. I was able to see that it works more often than it seemed to me before. Moreover, I was able to see that it does not require being something special to start something new. By some lucky accident crisis happened, and as I was working in real estate sector I did not see any significant opportunities within my industry. Same time an opportunity came to start a new company, which seemed interesting to me. I made one of the most difficult decisions in my life and started to build the company I wanted to have. After a couple of months Boombate.com appeared. It was a struggle for long time, but we were lucky enough to break even in the eighth month of operations. We are growing very fast and I still have so many ideas to implement.
Established in 1978 The Group of Thirty is a private, nonprofit, international body composed of very senior representatives of the private and public sectors and academia.
The Group of Thirty aims to deepen understanding of international economic and financial issues, to explore the international repercussions of decisions taken in the public and private sectors, and to examine the choices available to market practitioners and policymakers.
The 2008 Financial Crisis and Its Aftermath: Addressing the Next Debt Challenge (PDF download, 143 pages)
Thomas A. Russo, Aaron J. Katzel (2011), (Economic Policy, Debt, Banking).
This paper examines the recent developments in the 2008 Financial Crisis, including the causes, responses, and the future outlook for the United States.
Article of the Financial Times, July 21, 2011.
Prof Awaysheh’s research focuses on how firms attempt to manage socially responsible practices in their operations and supply chains. He teaches operations management on the MBA programme at the school as well as an elective on corporate social responsibility.
He defines for the Financial Times: operations management, socially responsible practice, supply chain distance, supply chain power, supply chain transparency...
Post of IE Economy Blog, 21 July, 2011.
As the deadline approaches for the US Congress to either raise the debt ceiling or enter into technical default on the huge US public debt, what appears to characterize the debate is a lack of concern for what will happen if the deadline is missed.
Republicans, determined not to raise taxes, refuse to approve any compromise that would violate that objective. Democrats, reluctant to make deep reforms to social programs, want most adjustments to happen on the revenues side. The deadlock has held firm even under the time pressure of looming nonpayment on the debt.
To explain how things work inside the most exclusive, high-end consumer market, Universia Knowledge@Wharton interviewed Maria Eugenia Girón, a professor at the IE Business School and author of The Secrets of Luxury. Girón also manages the investment firm Megam Capital, which specializes in the high-end sector, and provides companies with advice about strategic planning and brand-building.
Universia Knowledge@Wharton: What is eco-luxury, and what impact does it have on the development of a sustainable high-end market?
Girón: Eco-luxury is the favorite term for describing the initiatives that luxury brands are taking in order to integrate the value of sustainability into their business strategies. This term includes many different kinds of initiatives. Tiffany & Co. has eliminated coral from its line-up of products because it cannot be harvested in a sustainable way. Zegna and Loro Piana have repopulated the vicunas of the [Peruvian] Andes, which were on their way to extinction...
...Today’s consumers are interested in knowing where the products they consume are coming from, and understanding the impact of their design, production and development on the environment and on people. For reasons of health, as in the case of foods or cosmetics, or because of [greater] sensitivity to the problem of environmental deterioration, consumers today identify the “best” products as those integrate those values...
Talks about bschool cases, including that of Playboy´s entrance in Indonesia:
Imagine you are an analyst at an international investment bank whose job it is to predict the daily price of a barrel of oil. What happens if members of Opec, the oil cartel, refuse to sell oil to allies of Israel or if extreme weather conditions hit Europe?
These are the “hypothetical events” of the World Oil Prices Game, a management flight simulator developed by IE Business School in Madrid. The simulator, an interactive model that reproduces real-life business conditions, aims to help students forecast supply and demand in the world petroleum market.
“We’ve always tried hard to put reality into the teaching, but it’s hard to do that with just words,” says Gayle Allard, professor of economic environment and country analysis at IE, who created the simulator in collaboration with professional oil traders. “In a case study, you can talk about possible outcomes and discuss them, but with simulators students can see events unfold before their eyes.”...
We live in a brave new world where business schools face the challenge of preparing not just good financial engineers or accomplished management technicians, but also global citizens. Thus education delivered at business schools can and should be a personal transformation process. And this implies a constant state of learning...