HBS Book "The $10 Trillion Prize: Captivating the Newly Affluent in China and India"

HBS Press Book

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael
Source: Harvard Business Press Books
336 pages.  Publication date: Oct 02, 2012

...this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers...

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Jim O’Neill, Chairman, Goldman Sachs Asset Management—
“This landmark book documents the rapid growth in consumer spending in China and India over the next ten years. It is an analytic tour de force and a rags-to-riches tale.”