DeansTalk - business management education

ecch Case Awards 2013 produce new winners and new winning schools

ecch Case Awards 2013 produce new winners and new winning schools

25 February 2013

Excellence and innovation in case writing and teaching is spreading worldwide. An unprecedented seven schools from across the world were first-time winners in the 2013 ecch Case Awards and Competitions.

Summary of results: (Please see Notes for Editors for full details of each Award)

• For the first time, the Overall winning case was authored at Warwick Business School
• First-time award/competition winning schools: CEIBS, ENPC School of International Management, ESMT European School of Management and Technology, Geneva School of Business Administration, Ruhr-Universität Bochum, SP Jain School of Global Management and UCLA Anderson School of Management
• Innovation in Case Teaching (new competition) was won by faculty from Geneva School of Business Administration and SP Jain School of Global Management with a case tailored to the new, virtually connected, multi-location generation of students by building gaming and a ‘playful hunt for information’ into their case study through an on-line classroom
• New Case Writer went to Felipe Caro of UCLA Anderson School of Management also making history by winning a category award with the same brand new case
• Hot Topic – The Business of Sport went to Urs Müller and Ulrich Linnhoff, ESMT European School of Management and Technology, with Bernhard Pellens, Ruhr-Uni Bochum. ESMT also won a category award with another case co-authored by Müller
• Outstanding Contribution to the Case Method award went to Peter Killing, IMD
• Harvard Business School won three category awards
• INSEAD won one award and shared a second (with CEIBS)
• ENPC School of International Management and University College Dublin each won one category award.

INSEAD Wins Top Global Case Study Award: ecch Case Awards 2012

(Financial Times, Della Bradshaw, "Insead scoops top award with tale of toilet paper", February 2, 2012)

ecch Case Awards 2012 produce winners from across the globe

20 February 2012

An unprecedented thirteen schools from seven countries in four geographical regions have produced winners in the 2012 ecch case awards and competitions. The annual case awards are made in Nine Categories, plus One Overall Winner, and one prestigious award recognising an Outstanding Contribution to the Case Method. The two competitions are for a new case in a Hot Topic (this year Social Media and Change), and for a New Case Writer.

• The Overall Winning Case was authored at INSEAD
• The Richard Ivey School of Business’ James A Erskine, Michiel R Leenders and Louise A Mauffette-Leenders scooped the Outstanding Contribution to the Case Method award
• Harvard Business School won Two Category Awards and the Hot Topic Competition
• Cambridge Judge Business School, Cranfield School of Management and Rotterdam School of Management, Erasmus University each won a Category Award
• IBS Research Center and ICMR Center for Management Research each won a Category Award
• An Ivey Publishing case authored at Nagoya University of Commerce & Business won a Category Award
• Stanford Graduate School of Business won a Category Award
• MIT Sloan School of Management, in partnership with Massachusetts General Hospital, shared the award for a New Case Writer with London Business School.

Please see Notes for Editors below for full details of award winners.

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Overall winner
ecch, Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa
INSEAD

A INSEAD video case study focusing on the marketing strategies of Portuguese paper company Renova has won the overall global award for the best case study from ECCH (formerly European Case Clearing House). Renova differentiated itself from its peers -- some of whom are international paper companies such as Georgia Pacific -- through innovation...and the creation of Renova Black toilet paper, launching the rolls from supermarket shelves into fashion shows and designer boutiques. The project was directed by marketing professor Pierre Chandon and the video component was produced in-house at INSEAD. Professor Chandon and Renova CEO Paulo Pereira da Silva introduce the first video segment of the video case study...