pdf "Academic research that matters to managers: On zebras, dogs, lemmings, hammers and turnips"
ANITA M. M C GAHAN, University of Toronto, Academy of Management Journal 2007, Vol. 50, No. 4, 748–753
Conventional Wisdom Is Inaccurate and Misleading: Your Horse Is a Zebra, and Zebras Can’t Be Tamed
Fundamental Principles Are Changing: Your Dog Doesn’t Hunt Any More
Widely Accepted Current Practices Are Paradoxical or Problematic: We’re Like Lemmings Walking Off a Cliff Together
Theory Can Be Integrated to Explain a Challenging Situation: You’ve Got a Nail and a Hammer Can Be Assembled
A Single Issue or Case Is Iconic and Deserves Attention from Both Managers and Academics: You’ve Got a Medieval Turnip