Publisher: Harvard Business Review Press (June 18, 2013)
...The initial infatuation with India is over and reality has set in. But India is not a market that can be ignored...
Bill Gates, Chairman and cofounder, Microsoft—
“Ravi Venkatesan’s clear and candid look at doing business in India should be on the reading list of any business leader who wants to better understand India and other emerging markets. Conquering the Chaos is insightful and thoroughly readable.”
Dominic Barton, Managing Director, McKinsey & Company—
“Ravi Venkatesan has written a compelling account of how to create value in India in ways that can also be transferred to many other markets. He provides a unique and practical perspective on how to execute on the promise of emerging markets—even in tough times—through deep research on several companies and rich insights from his own leadership of Microsoft and Cummins in India.”
N. R. Narayana Murthy, Founder and Chairman Emeritus, Infosys—
“Conquering the Chaos is a one-of-its-kind book on winning in emerging markets, especially India. Ravi Venkatesan deeply understands the pulse of the Indian consumer and the dynamics of the market. The author’s experiences make the book an extremely stimulating read. A must-read for all leaders of multinationals aspiring to capitalize on emerging markets.”