Is Feminine Perfection Still Good for Sales?
Marketing executives have long relied on the idealised female image, usually in the form of a celebrity or model embracing a product or draping themselves across it, in the belief that the placement of these images positively influences purchase decisions.
That may have worked when it was men making list of the purchasing decisions, but today women customers are a force to be reckoned with, and they are not amused. New research by INSEAD reveals a fine line between creating a positive, aspirational image - which makes people open their wallets - and a threatening one that turns away a potential purchaser.
Read more: http://forbesindia.com/article/insead/is-feminine-perfection-still-good-for-sales/35663/1#ixzz2bplkbnqr
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Read more: http://forbesindia.com/thedailysabbatical/#ixzz2bpl2dQ2i