www.gsb.stanford.edu/news/bmag
We reinvent ourselves in big and small ways all the time — new careers, new homes, and new ideas. From time to time even magazines need to take a step back and ask what needs refreshing. So over the last several months we have focused on one goal: finding out what you want from a magazine and delivering it to you.We conducted surveys and focus groups, and reached out to dozens of you by email, by phone, and in person. Here's what we learned: You want a magazine that sparks new ideas and that provides insights you can use in your personal and professional lives. You want a magazine that connects you with one another and evokes the feeling of the Stanford GSB.
We present the redesigned and revamped Stanford Business



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