CSR is what ‘rich’ companies do!” - (raise your stock price)

March 4, 2013

insight.kellogg.northwestern.edu/article/pinpointing_the_value_in_csr

However, we also find that companies whose CSR spending exceeds investor expectations experience positive stock returns, consistent with evidence promoted by CSR proponents.

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How CSR Sends a Signal to Investors

When investors see a company devote significant resources to CSR initiatives, they infer that its executives are acting on private information about future earnings and cash flows...