Today CERN hosts the first day of a 3-day conference promoted by the Strategic Management Society, a non-profit organization operating exclusively for charitable, scientific, and educational purposes to promote and encourage research and practice in the field of strategic management.
This special SMS conference is organized in partnership with CERN and IMD, the world leading International Institute for Management Development located in Lausanne, Switzerland.
The theme of the Lake Geneva Conference is "Strategizing Practices from the Outliers: Enabling "Big Bang" Innovations."
Around 300 leading management scholars, consultants and business leaders will gather to better understand the value of outlier organizations, such as CERN and IMD, and how they are developing practices that enable large-scale, transformative innovation.
CERN fits well the description of an outlier organization, where large international communities built around a strong and shared motivation achieve outstanding results.
"The connection between fundamental science, high tech and innovation at CERN has caught the interest of management scholars," said Markus Nordberg, Conference co-chair and senior member of the ATLAS Collaboration. "We are interested in contributing to the discussion about what constitutes innovative management practices and to share our experience in the implementation of big projects across a global community."