Tuck's Center for Digital Strategies - Tech@Tuck • Tuck School of Business February 7, 2013
Experts from a range of companies explored how big data will change a trip to the mall, online shopping or a vacation to Las Vegas. The discussion covered the kinds of information that companies can and will use to better serve and understand their customers. This exploration also sought insights into what is already changing and what will change as big data allows enterprises to dig deeper into consumer preferences. Companies, of course, want to better target would-be patrons without eroding consumers’ sense of privacy.
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