Change at the helm of SDA Bocconi, the school of management of Università Bocconi in Milan, with the appointment as Dean of Bruno Busacca, professor at the Department of Marketing. Busacca, who succeeds Alberto Grando, in charge since 2006, has been appointed Dean of the school today by the University Board, upon proposal of the Rector Andrea Sironi, and will hold the post for the next two years.
“I am happy to add Bruno Busacca to my rectoral team and am sure he will contribute in line with the precious input that Albert Grando gave in his six years as Dean,” comments Sironi. “Years in which SDA Bocconi managed to grow its international presence and reputation, facing up positively to the difficult moment of the crisis of the market and stronger global competition. A success which also saw SDA consolidate its position in all the most important international rankings.”
After completing his studies at HEC Paris and the School of Business Administration of Berkeley University, Busacca directed the Marketing Department and then the Executive Education Custom Programs Division - Corporate (2004-08) and the Masters Division of SDA Bocconi (since 2008). He has published numerous books and papers in international journals on the subjects of customer analysis, marketing strategy and value creation, customer satisfaction and brand management...
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