December 19, 2012, Daily Mail
'At this stage of my life, I felt that if I’m helping young people progress through their own routes to management, then ultimately that was an important and compelling factor for me.'
- Sir Alex Ferguson
Sir Alex Ferguson says although he was sceptical, he imparted some of his management secrets to Harvard Business School students to help young people to succeed in their careers.
Ferguson, whose managerial methods and philosophies are the subject of a case study at the prestigious American university, has led United to unparalleled on-pitch success and has been instrumental in making them one of the world's biggest sporting brands over the past 26 years.
In 2011, HBS professor Anita Elberse and co-author Tom Dye travelled to Old Trafford to conduct meetings and interviews with Ferguson, past and present players, and staff at the club.
Business secrets of United: Sir Alex Ferguson spoke at Harvard Business School this year
Read the full Fergie study
You can purchase the Sir Alex Ferguson case study from Harvard Business School HERE
The Manchester United boss travelled to Boston earlier this year to assist in teaching some of the brightest young things in America. But why did he decide to open up?
Ferguson said: 'When you’re approached by an institution like Harvard, you know you are dealing with top quality.
'I had to consider that I was opening myself up to something I’ve never done before.
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