The B-School Twitter-Free Zone - marketing professors don´t tweet

Francesca Di Meglio on October 11, 2012, Businessweek

While everyone is tweeting, top business schools are sleeping—or at least that is how it seems. Even though marketing professors at highly ranked MBA programs are espousing the use of social media to keep in touch with consumers, the majority of them are not participating on Twitter, according to data gathered by Jeremy Edmunds, an adviser for social entrepreneurial startups and a 2012 graduate of Duke University’s Fuqua School of Business.

Frustrated by the lack of social media participation among faculty, Edmunds found that 34 of the 212 tenure-track faculty at the top 11 MBA marketing departments, as determined by U.S. News & World Report, had ever tweeted. No marketing professors on the tenure track at...

...“There’s a gap in what’s being taught about being close to the customer and the marketing departments,”...

Professors have a different take on Edmunds’s findings...

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