The Economist, Schumpeter, "Call in the B-team", October 6th, 2012
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If you have a problem, if no one else can help…
The B Team will have two co-chairmen: Sir Richard and Jochen Zeitz, who as boss of Puma, a German sporting-goods firm, introduced a celebrated ethical programme based on being “fair, honest, positive and creative”. Other members are being recruited, from both rich and developing countries, before a formal launch early next year. The idea is that each member will champion a particular reform and work with the others to get all the reforms adopted. A consultation exercise is already under way to find which reforms are ripe to be pushed through. Proper accounting for environmental impact, an end to quarterly reporting of results and the phasing-out of fossil-fuel subsidies are likely to be near the top of the list....
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