Practical case study on how Tide became a long-term money machine using consumer-focused innovation

Via @LondonBSchool

Practical case study on how Tide became a long-term money machine using consumer-focused innovation http://ow.ly/dxwDB

Patrick Barwise (pbarwise@london.edu) is Emeritus Professor of Management and Marketing at London Business School.  Seán Meehan (meehan@imd.ch) is the Martin Hilti Professor of Marketing and Change Management at IMD. Their book Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation (www.beyond-the-familiar.com) is published by Jossey-Bass.