The need for popular entertainment to highlight misbehaviour and conflict risks putting off would-be entrepreneurs, according to a report from Salford university (Business school)
The study, Employability – Learning through International Entrepreneurship, (www.elie-project.eu) uses the views and experience of business students and 200 entrepreneurs from 30 countries, to show that the programmes foster misconceptions about the characteristics needed for business success. Viewers are led to believe that only certain – and not very appealing – 'types' will succeed and that significant start-up capital is an essential.
The research, focused on immigrant entrepreneurs, found that most start with:
very little or no money but had a good idea, with the skills and knowledge to exploit it, plus determination and a strong work ethic.
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The study findings have now been incorporated into a pack of learning materials designed to help immigrant entrepreneurs enhance their language, cultural, communication and business skills. It can be downloaded here.
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