Knowledge@Wharton, 18 July, 2012.
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Baidu Ting is one of a handful of online platforms currently trying to establish a place for itself in China's music industry. Piracy started undercutting album sales in the country even before its music industry had gotten off the ground. While many online services still provide unlicensed downloads, others are working to change the expectations of Chinese consumers and support the growth of the country’s music industry.
"In China, users have gotten used to downloading music for free," says Kai Lukoff, founder of the China-focused technology blog TechRice. "Music is still largely free online and it has shaped the habits of music consumers."...
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