In recent years, the United States and the United Kingdom have been developing policies that ‘nudge’ citizens into making decisions that are better for their own health and welfare. However, the European Commission is yet to systematically embrace behavioural insights in the design of its policies. Alberto Alemanno argues that it is now time for policy-makers around the world to take account of this new approach to policy-making which is both cost-efficient and preserves the individual’s right to choose.
...After having relied on the assumption that it can only change people’s behaviour through rules, regulations and incentives, it is time that the EU begun designing policies that better reflect how people really behave, not how they are assumed to behave...
Alberto Alemanno – HEC Paris
Alberto Alemanno is Jean Monnet Professor of European Union Law and Risk Regulation at École des Hautes Études Commerciales de Paris (HEC Paris) and Adjunct Professor of Global Risk Regulation at Georgetown University Law Center. He is also Managing Editor of the European Journal of Risk Regulation (EJRR)