“Think Bravely: We believe that business can be bravely led, passionately collaborative, and world changing.”
Those 15 words are at the heart of an ambitious effort to reposition Northwestern University’s Kellogg School of Management. The phrase, part of a branding exercise that will lead to more substantive changes at Kellogg, has new Dean Sally Blount bubbling over with excitement.
“I think we came out with something really exciting there,” says Blount in a wide-ranging interview with Poets&Quants..
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