Subconscious fears of “aggressiveness” put black people at a disadvantage in business, claims research from Kellogg
Article of Business Because (MBA faculty)
Black males’ career prospects improve if they are “baby-faced”, according to a recent paper by Professor Robert Livingston, Assistant Professor at Northwestern University’s Kellogg School of Management.
“My research was inspired by a simple question: why are there still disproportionately less black people in high positions?” says the author.
To find an explanation, Livingston looked at how successful black CEOs are perceived by non-black Americans. “The idea was that if we found out what characterizes black people who did manage to get into leadership roles, we could draw conclusions about why they are still under-represented in high positions.”...




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