Passion. Marketing genius. Charisma. These three characteristics are just part of the reason I respect and admire Jean-Claude Biver, chief executive of Hublot, the Swiss watchmaker. The obsession with brand differentiation that Biver exhibits should be in the genetic make-up of every marketer, and to my mind the most gifted orators in the world cannot match his simple yet passionate public addresses...
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Wednesday, 08 June 2011
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