Marketwire press release, June 22, 2011
Cyber Aspect of the Competition Is Open to the World (on Google Maps or Google Earth)
A first ever worldwide Time Critical Social Mobilization Experiment, which will unfold in the form of a worldwide competition, will debut on July 2, 2011...www.LangleyKnights.com
Think of it as a high-tech treasure hunt. The award is up to $16,500 and it goes to the first person or group of people who determine the whereabouts of up to five knights we’ve placed in public parks throughout Great Britain. Three of the knights are real – actual people dressed in shining armor – but two of them are of the cyber variety, represented by photographs that can be seen on Google Maps or Google Earth.
It may sound silly, but this is not a game; it is an experiment in time-critical social mobilization. That is, our objective is to understand more about the different ways in which large, geographically diverse teams use social media networks to organize and solve problems rapidly.
The inspiration for our grand experiment came from the Defense Advanced Research Projects Agency (DARPA), the Pentagon’s research outfit (Red Balloon challenge)...