(Previously on DeansTalk: 24 June 2009 - Book: "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" (by Geoffrey Moore): In 2006, Tom Byers, Faculty Director of Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later".)
May 4, 2011 - In this high-energy lecture, (Dr.) Geoffrey Moore (Bio Wikipedia incl."The Chasm") discusses how companies can build the escape velocity necessary to move beyond the successes and failures of the past. Moore argues that when companies focus too much on performance, they miss out on building the power to become the industry leaders that other companies envy. He shares a hierarchy model through which companies can examine and build power, and examines how product teams can best work to differentiate their company, neutralize the competition, and optimize products and offers.
New Book - "Escape Velocity" out in September.
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