The Rise of Generation C - strategy + business

Article of February 22, 2011

...It is notoriously difficult to project the future; still, the exhibit below (Timeline of Events for the Coming Decade) presents a plausible chronology of the next 10 years. We see a series of “eras” triggered by the sequential rise of critical new technologies. The Era of the Smart Cloud, for instance, will enable significant portions of the Generation C lifestyle in the coming years, to be succeeded by the Era of the Sensor Economy, which the cloud will help trigger. Above the time line is a series of specific events keyed to and dependent on the arrival of the various eras; thus the Era of the Internet of Things will enable motor vehicle manufacturers to build cars with full machine-to-machine (M2M) connectivity...

Download PDF Rise_Of_Generation_C  via booz&Co CMT foresight