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Tuesday, 19 October 2010


Professor Paul Heller

I feel the main objective in undergraduate business schools is developing problem-solving abilities that are persistent, strategic, creative and resourceful. In addition to developing these problem-solving skills, a functionally broad curriculum will best serve students and employers best knowing:

  • Today’s college graduates will average seven to eight different jobs during their lifetime and these positions may involve several different careers.

  • 50% of their college education will be obsolete in five years.

I am a huge advocate of casework at the undergraduate level. Typical graduate business school (MBA) programs rely primarily on the case approach in most of their courses; however, why do we find little, if any, casework in the curriculum at most undergraduate business schools? There is a real-world application gap between most undergraduate and graduate business programs. The benefits of casework at the undergraduate level are significant, including:
  • Creating true engagement and interest by applying academic content to real-world application.

  • Enhancing problem solving skills to become more strategic, creative, and resourceful.

  • Enhancing written presentation skills, including effective consolidation of information using summary tables along with developing computer application skills in spreadsheets, databases and graphing.

Therefore in developing business school curriculum criteria should include casework with rigorous problem solving along with a functionally broad curriculum to prepare one for a dynamic career.

See my postings entitled, “Enhancing Strategic, Creative and Resourceful Problem Solving”, “Undergraduates Deserve Case Work with Shorter and Topic-Specific Mini-Cases

Professor Paul Heller
paulrheller.com: “Propelling Undergraduate Business Schools Forward”

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