Click here for the despcription of Building Brands Online
"Download Building Brands Online here" (From the Interactive Advertising Bureau (IAB) website)
(PDF 31 pages) November 12, 2009.
In March, the IAB and Bain & Company launched the market-making research project Building Brands Online: An Interactive Advertising Action Plan. The research combined a survey of over 700 leading marketer decision makers or influencers with in-depth interviews with senior executives from leading companies throughout the interactive advertising ecosystem. On November 12, the IAB along with Bain & Company released Building Brands Online, a ground-breaking study on how to overcome the current challenges of brand advertising online.
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