Click here for the article of Time, April 09, 2009
It's time to stop whining. The economy might be melting down like a pat of butter on a hot Hummer roof, but for some people — you, maybe? — this could be a very good thing.
Here's why. At no other time in recent history has it been easier or cheaper to start a new kind of company. Possibly a very profitable company. Let's call these start-ups LILOs, for "a little in, a lot out." These are Web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers (if you work hard and are patient, but we'll get to that part of the story).
How do you get started? All that's required is a great idea for a product that will fill a need in the 21st century. These days you'd do best if your idea either makes people money or saves them money.
And launching now will make your company stronger later — you'll learn to survive on fumes until the economy improves...
...On a website called 37signals.com he learned about the virtues of lightweight programming languages like Ruby on Rails, which are ideal for the project he envisioned. He visited RentACoder.com and Elance.com sites where you can find software developers...
..."At this point, it would be hard for companies to get any cheaper," Graham said. Since everyone already has an Internet-connected computer, "it's gotten to the point that you can't detect the cost of a company when added to a person's living expenses. A company is no more expensive than a hobby these days."
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