At
best one company in ten is able to sustain profitable growth. Yet
capital markets demand that all companies seek it relentlessly,
punishing mercilessly those who fail. . In his worldwide bestseller The
Innovator’s Dilemma, Clayton Christensen explained why disruptive
innovation is so hard, and the powerful forces that drive established
leaders to set the stage for their own destruction. The book sent shock
waves through strategy “war rooms” in every industry, and put
executives on notice: disruption is inevitable, and you’d better do
something about it.
Over
the last five years, Christensen, a professor at Harvard Business
School, and Michael E. Raynor, a director at Deloitte Research, probed
deeper into the nature of disruptive technologies. They knew how
established companies made themselves vulnerable to attack. Now, they
wanted to discover how successful innovators could shape nascent ideas
into killer disruptions. In The Innovator’s Solution: Creating and Sustaining Successful Growth
(Harvard Business School Press; Publication Date: October 9, 2003;
$29.95/hardcover), they reveal some surprising truths about innovation,
and offer a set of proven theories managers can use to revive their
sputtering growth engines by shaping and launching disruptive
innovations.
Innovation is Much More Predictable Than We Thought
In
this groundbreaking book, Christensen and Raynor show that innovation
is not nearly as random and unpredictable as managers have come to
believe. While the outcomes of the innovation process have seemed
random—such as superior innovations that tank and unlikely products
that take off—the process itself, that is, the forces that shape and
package innovations within companies, is very predictable. Christensen
and Raynor demystify this process and explain how managers can greatly
increase the odds of successful growth...
Comments