Article of the New York Times, September 19, 2008
Extracts:
...Now Goldman goes to work every day on Park Avenue, in an office with an
interior window through which he can keep
tabs on his 25 employees,
nearly all of them even younger than he. This month his Web site,
called Unigo.com — a free,
gigantic, student-generated guide to North American colleges for
prospective applicants and their families — went live for the benefit
of tens of thousands of trepidatious high-school students as they try
to figure out where and how to go to college. Not coincidentally, it
also aims to siphon away a few million dollars from the slow-adapting
publishers of those elephantine college guidebooks that have been a
staple of the high-school experience for decades...
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