Click here for the article of The Wall Street Journal, May 30, 208.
Last June, Instituto de Empresa Business School launched EcologIE, an effort to reduce the school's carbon footprint. The Madrid campus started small, distributing recycling bins throughout buildings. But its aims, like those of many efforts under way at schools across Europe, are big: changing the mindset of future business leaders.
The activity is part of a burgeoning movement in which green is becoming much more than just the color of the U.S. dollar at many business schools. Environmentalism has become a buzzword, as M.B.A. programs across Europe introduce environmental elective courses, integrate sustainability issues into core offerings, support research projects on global-warming topics and try to make their campuses more energy efficient.
Will this embracing of the green agenda by business schools mean much in the overall scheme of things? To get a better understanding of the activity unfolding at campuses world-wide, we talked with Thomas Reid, international M.B.A. program adviser and director of Instituto de Empresa's new initiative. Here are edited excerpts:
For the answers click on above link.
The Wall Street Journal: Nearly a year after Instituto de Empresa launched its EcologIE initiative, what practical changes have been made and what is ahead?
Mr. Reid: In conjunction with the city of Madrid, we ....
WSJ: How does this newest effort fit into the school's broader approach to the environment?
WSJ: Some critics say business schools have been slow to embrace sustainability in course work and to assess how their own campuses could be greener. Is this criticism fair?
WSJ: Given the depth of pollution in booming economies like China and the gas-guzzling sport-utility-vehicle culture of the U.S., are campus efforts enough to make a difference to the world's potential ecological problems?
WSJ: How did this effort begin?
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