Art is now on the agenda, so schools should also be about how people think, argue and interact
...Few business schools have embraced culture to the extent of Spain’s IE Business School which now includes liberal arts studies, defined as applied culture, in its different Masters programmes. This, says Arantza de Areilza, dean of the IE School of Arts and Humanities, is a direct response to increasing demand from the business world for managers with a knowledge that goes beyond traditional management education.
“The market calls for businessmen and women who understand the global surroundings in which they live and work and who are sensitive to cultural differences,” says de Areilza....




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