Della Bradshaw, The Financial Times Business Education editor.
Why is Edinburgh Management School not ranked among the top 5 in UK by Financial Times. In UK, University of Edinburgh has a brand value while this does not reflect in the rankings. It is among the top 5 universities in UK and top 10 in Europe.
Why is there so much a gap in the rankings placed by Economist Intelligence Unit and Financial Times???
Della Bradshaw's reply:
There are several answers to your question. The reputation of a university is not necessarily reflected in the reputation or the standing of the business school. This is particularly true when the business school is relatively new, as is often the case in Europe.
As to why the school is ranked differently in different rankings.....Each ranking uses different criteria. If you change the criteria you change the ranking, it's as simple as that. T he best schools will do well in all rankings.
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