Santiago Iñiguez, Dean of Instituto de Empresa.
I attended “Les Blogs 2.0” conference in Paris last Monday. Loic LeMeur, the host, was able to gather a wide group of diverse people that discussed openly the different applications of blogs to business, politics, communication, journalism, education and other fields. The event was exciting and very interactive and furthermore some participants were blogging at the same time as speakers were delivering their presentations. This fact would have been disturbing for a traditional speaker who expects that the audience just pays attention to what is being addressed. But we live in the age of polychronic use of time, don’t we?
I participated in a panel on blogs and education along with Eric Briys, Ewan McIntosh and Carl-Frederic De Celles. I took the opportunity to introduce BizDeansTalk to the audience as a platform for the generation and diffusion of ideas and best practices on management education in the Blogosphere. I hope we now have more readers and contributors.
My presentation dealt with the potential uses of blogs at business schools. Blogs are conceived mainly as tools that can improve the learning process since they are excellent complements to both face-to-face educational offerings as well as e-learning. They promote interactivity between professors and students, provide opportunities for active learning and develop thinking skills. However they can also be used in many other activities, such as marketing and admissions for the school’s programmes, communication within campus and the fostering of relationships among alumni. There are examples of these alternative uses of blogs at an increasing number of business schools.
Indeed, blogs provide an immense opportunity for business schools and I invite readers and authors here to share their best practices in the field to improve the quality of our educational offerings.
Tags(clickable): mba, lesblogs, education, business school, management education
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