Della Bradshaw, The Financial Times Business Education editor.
I would like to take up the point Professor Iniguez makes about the increasing respectability of Executive MBA degrees and to ask why that might be.
Last week I was chairing a session at the EMBA Council meeting in Barcelona and in preparation for that I looked through my cuttings book at the articles I have written on the subject over the past decade.
What struck me forcibly was a series of articles I wrote exactly 10 years ago. The first was about Duke's Global Executive MBA, the second about Chicago setting up its European campus in Barcelona and the third about Kellogg's plans to set up a series of joint degree programmes around the globe.
I believe it was the innovation that these three schools showed a decade ago that has helped the EMBA degree become the degree of choice for many executives. By comparison, the style and format of most full-time MBA degrees has changed little in the past 50 years.
While the full-time degree has been designed for the benefit of faculty, the EMBA has been designed for the benefit of the participating executive. And it is clear that executives are prepared to pay through the nose for that.
Tags(clickable): europa, Della Bradshaw, Duke, EMBA
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